If you live anywhere along the coast, you know riptides can be a dangerous problem for the unexpected swimmer. Lifeguards will post warnings, and there are signs along all the beaches that show what to do if you get caught in a riptide.

But there are other types of riptide’s it affects our lives. And being an indie author, we seem to be swallowed up and rip tides constantly.
When I first started writing, I was dumbfounded when another writer said that writing the rough draft is the easiest part of the process. Little did I know she was probably right.
For me, writing that first draft is pure joy. It’s all about letting my imagination go and letting my words take hold of the page. But once it’s done, the riptide begins to appear; the riptide of all the other things that get in the way of writing the next book.
Just a few of the things that will pull you wonder if you’re not aware and prepared are the editing, publication, and promotion. The hardest parts of being an indie writer. Here are just a few things that can “suck” you under.

The cover; it helps sell your book. It takes time and work to find the right illustrator. Then you need to convey your thoughts so that she or he can create the cover that will sell your book.
Once you open the book, it’s critical that you’ve taken the time to make the inside just as enticing as that cover. This is where that rough draft becomes a polished piece. Multiple editing drafts might be necessary to get your work to a salable point. Then once the words are right, you need to get it formatted for your readers to enjoy.
Now you’ve got the book ready to go. The next step is to get it out there where the readers can find it. You must determine how you’re going to publish your book. Are you going directly with Amazon or any of the other large distributors or are you going to use an aggregate publisher who will distribute for you?
Okay, step two is done. You’ve written the book, polished it, and published where readers can get it.
But now how do they find your book in among the thousands published every month? The promotional process can sometimes be as aggravating as the writing process itself.
Everything changes so fast, what you did yesterday may not work today. There’s no sitting back on your laurels waiting for the things to happen. You need to stand top of the industry and figure out what the next steps are going to be. You need to learn how to anticipate market trends so that you don’t find yourself falling behind.
Is it easy? No.
Is it necessary? Yes.
I’ve been doing this for almost 6 years, with 15 books published 3 more in that dreaded editing stage. Do I have it all figured out? Course not. Because it’s always changing.
When I first started, it was easy to put a book up on Amazon and help hundreds of downloads and thousands of pages read with very little advertising. But that’s not the way it works anymore. Now, you must be creative, you must find the right advertisers, and most of all you must have faith in yourself that your book will be read.
You need to stay on top of the industry, but more importantly, you need to be working on that next book; because nothing sells a new book than the book before it.

So, prepare yourself as you walk along the shores of a writer and don’t get caught in the riptides.

Victoria LK Williams